Well it was, phone, the longest ever Jobs, phone, keynote running at just over two, phone, hours. There was no new displays, phone, not even any Leopard news, phone, no upgrades on any, phone, of the computer line up. That will keep, phone, the three people I've recently, phone, convinced to purchase a, phone, mac happy as their machine hasn't been, phone, usurped. Phone.
Steve opened with some, phone, news about the iTV - now dubbed the Apple TV, phone. A quick flirt with iTunes, phone, announcing that Paramount was to hitch up their wagon, phone, to the iTunes store. Then came the big announcement, not one but three devices in one. I was quite amused because whilst fellow pundits and I, phone, watched the incoming news in an irc room, phone. I said "I bet it's in one box" something about the way he pitched the three devices in one go. Phone.
Steve started with information about a wide screen iPod, phone, and showed off some pretty neat ideas, the gyroscope automatically detecting the orientation of the device, phone. Gave a demo of some new movies in full screen mode, showed off some, phone, pictures and then came the punch-line - "So I showed it to some people outside of Apple and they said, obviously it's gotta make calls" - and it does.
Ladies and gentlemen the worst kept secret this side of the switch to Intel, the iPhone (Yeah Cisco you read correctly.)

It does contain some cool gadgets, outside of the competition bashing. The motion and proximity sensors so it knows when it is next to your ear, so it'll turn off the screen and main speaker when you raise the phone to your head. This has the instant benefit of stopping people complaining about the cancerous heat they sometimes feel from extended use of their phone.
The only kicker is... it's partnered by Cingular and still so F'ing expensive... $499 for the 4 gig model... and you're stuck on a two year contract. Anyway, announced today ready for June and Europe by Q4, Asia by 2008. No word on who those partners may be.
There was a quick call to"Jonny Ive" everyone's fave British vice president of industrial design. You know what though, Steve has clearly been hanging out with him too long, twice he referred to it as a mobile phone... it works on a cell dummie.
I'm sure better analysts than me can give you the skinny on the device, but for now, the two hour Keynote was so devoid of any computer equipment or operating system information, that Apple took this to heart and have renamed the company. Now just Apple Inc, not Apple Computers inc.

There was a picture of the word Computer vanishing but I can't find it now, enjoy.
Edit: Found the better picture
here
The iTV or TV (that might not turn out) can be ordered today and ships in Feb. None the less, nice fast wireless standard, looks like it only works with your own stuff or stuff off iTunes not however your own DVD purchases.